Owning an exhibition stand seems appealing to business owners because of various benefits, such as greater control over the equipment, but it comes with different challenges. Let us demystify in detail the logistical challenges organisers for owning an exhibition stand in London. At the same time, we will further compare hiring vs owning the exhibition stand.
Challenges in owning an exhibition stand
There are a few downsides to owning exhibition stands; let us discuss these potential challenges in detail:
Storage and logistics:
Finding suitable storage space in London for the exhibition stand is challenging. At the same time, renting storage space can be expensive, especially during peak exhibition seasons. Furthermore, fixing the stand becomes an issue for your team and getting rid of it is also not easy when you are done with it.
Storage and transportation are two significant concerns for companies who own their stands.
Cost implications:
To buy an Exhibition Stand in London, business owners require a significant upfront investment. Bearing such expenses can cause financial strains for businesses. Struggling to own the stand is not a good decision for companies that deal with budget constraints. Buying is also expensive for the companies who do not frequently participate in exhibitions.
Maintenance and upkeep:
Owning something comes with the maintenance cost. An Exhibition Stand in London requires regular maintenance, repairs and potential refurbishment to keep its condition good. This expense would become an unwanted expense for the company.
Scalability and adaptability:
Not getting freedom of customisation is also one of the significant challenges of owning an exhibition stands. Despite these offer reconfigurability, but that has limitations.
Furthermore, disassembling and transporting require careful handling with some essential tools. It helps them to prevent damage and maintain good condition. This process consumes energy and time and requires professional services. It is challenging for business owners to act upon these precautions who own exhibition stand.
Challenges in hiring an Exhibition Stand in London
Business owners deal with different kinds of challenges when they hire an exhibition stand. From finding the right rental company to meeting the specific needs of their event.
Limited creativity:
Renting an exhibition stand is easier and cost-effective, but it does not always happen that it works as per business owners’ expectations. These exhibition stands are pre-designed with set layouts. Such limitations limit the creativity level and restrict you to give a unique look to your stand.
Hidden costs of scalability:
Business owners often do not consider hidden costs when theft think of making their exhibition stand bigger. Getting more parts such as walls, flooring, lights, and graphics increases the overall cost. Similarly, some service providers do not tell about the transportation cost, so it becomes challenging for business owners to get an accurate cost estimation.
Furthermore, if they require extra labour to set up, that also increases the cost, it increases the overall cost. Proper planning within time and asking about the hidden expenses from the rental company could save business owners from these expenses.
Balancing event-specific branding with readability:
Increasing brand awareness and visibility of the brand is one of the primary motives of participation in exhibitions. However, some rental companies do not offer customisation with their modular stands. It becomes challenging for business owners to make their audience understand their brand message. Furthermore, some companies only provide generic modular stands that do not deliver your brand’s identity. Add some custom features to make your stand look special to make your brand stand out in the exhibition.
Logistical considerations and potential Risks for hiring exhibition stands
Business owners also face some logistical constraints when they hire a company to get an exhibition stand. This process involves various risks that can impact the effectiveness of your presence in the exhibition. Finding a responsible person who carefully handles the transportation task is challenging for business owners. Furthermore, setting up and installation of modular stands need professional services. Delays in installation can cause disruption in the exhibition, such as subpar service and miscommunication.
Moreover, picuki owners should also consider adherence to exhibition guidelines. Meeting the different requirements of different venues becomes challenging for business owners when they hire exhibition stands.
Choose a reputable supplier who is experienced in offering quality equipment to exhibitions. Check their track record, read reviews for satisfaction and minimise the chances of errors.
Conclusion
Comparing the challenges of hiring and owning an exhibition stand, hiring is a smart choice for trade shows, picuki & events. It is because businesses do not need to frequently use the stand; owning can increase costs while hiring the equipment can save costs. However, both have their kinds of challenges, but hiring professional services can help you to overcome these hurdles.
Renting saves business owners from upfront costs, storage fees and maintenance expenses. Furthermore, business owners should look for a company that offers customisation in modular stands so they can meet the purpose of exhibition participation.
Make an effective plan to reach your audience and work on execution. Always be prepared with a backup plan. Ensure that participation in the event boosts your business.
