You will find many competitors at trade shows, and all of you will be swimming in the same ocean of trying to catch customers attention. Fewer will make their sales, while the rest will leave empty-handed. So, how can you be among the ones who would close their sale deals on pixwox? You can choose to use a highly professional-looking exhibition shell scheme to make your business stand out from the rest.
In expo centres, the best way to present your services to the customer is to sit in a professionally designed shell scheme and then entertain and persuade your visitors. So, when these exhibition shell schemes are so important, here is a complete guide on how to design one for your small business to stand out in the crowd. So, let’s get started.
Steps To Design An Attractive Shell Scheme
In order to get a shell scheme hire, you need to put in professionally attractive designs and layouts of your sell panels. So, here is a proper guide to plan your shell panels to get the best end product:
Plan Your Shell Scheme Stands
First of all, do a comprehensive planning for your exhibition shell scheme. After booking your spot in the expo, you need to carefully plan for your shell scheme hire. So, take into consideration all the important aspects of the shell scheme stand and figure out what best suits your budget and your purpose.
In this step, do a proper search on shell panels. You need to know about its materials, layouts, sizes, designing. Then, look for the exhibition shell scheme hire companies that are providing their services in this industry. Pick the one company that falls in your budget and has professional experience in serving shell scheme panels in expo trade shows.
Consider The Dimensions
After placing your booking, you have the figure of dimension in your mind. Normally, shell scheme dimensions are between the width of 1m to 3m and have the length of 2m to 4m. You can choose what combination of dimensions you need for your spot.
Here, you have to ensure that your other elements like furniture, booth and stalls shouldn’t block your panel walls and their design. So, choose your dimensions while keeping in mind the other elements, and that’s how you will get the right size for your business.
Pick High-Quality Materials
It goes without saying that people judge you on the basis of your looks and services. In the category of exhibition shell scheme, the quality of your shell panels also matters a lot. The shell scheme is the only prominent spot of your business identity in the trade show, so the quality of the material must be great to look at.
The panels of the shell scheme stand are made of PVC, Foamex, and fabric. It is always better to choose PVC over others because it gives a clean look. Also, do include a Fascia board in your exhibition shell scheme to stand out from the crowd. All of these high-quality materials used in the shell panels will make your business unique from others.
Beware Of Height Requirements
What if we told you that there is a height restriction for designing a shell scheme stand? It comes as a surprise to exhibitors, but it is an important note that they should keep in mind before submitting their exhibition shell scheme.
So, it is simple. The height restriction for the shell scheme stand is set to 2.4 m, and you can’t exceed this limit. So, whatever graphical material and branding you want to do in your shell scheme panels, it is important that it should cover itself well in the restricted height.
Design The Graphics
Next comes the most creative part of the process, the graphic design. Creating visually attractive designs and vivid colours, and blending them with eye-capturing shapes is all the beautiful process of graphic design.
You must make your exhibition shell scheme a picturesque spot in the whole expo. So, take a look at your brand, pick out all the main colours along with the logos and branding messages, and create a professionally good-looking design. This helps you catch the attention of the people, and it brings customers to your shell scheme and make a purchase with you.
Choose The Right Modular Structure
One more thing that you need to look into is the modular structure of the exhibition shell scheme. The shell schemes are available in many modulations of panels and display boards. It depends on the business what kind of shell scheme stand they require for their setup in the trade show.
Some of the common forms of shell scheme structures are 1,2,3 panel boards, landscape panels, exhibition shell scheme stands, winged display panels, and others. Depending upon your business niche and your budget you can choose an attractive shell scheme stand for your business.
Add AV Elements
Now that you are done with designing and finalising your exhibition shell scheme, it is time to add one more element to your little hub at the expo. We are talking about AV equipment to light up the look and the professionalism of your shell scheme at the event.
You should realise that simple shell scheme stands do look good, but they can be made more attractive by adding lights over them. Adding lights like uplighters, fluorescent light tubes, and adjustable spotlights will enhance the overall look of your exhibition shell scheme.
Another helpful tip is to add an LED screen hire and speaker hire in your shell scheme stand. The addition of this entertaining equipment will rock your space in the trade show.
Do Professional Branding
It goes without saying that branding goes side by side with the sale process. So, during your expo exhibition, you must not forget that your branding should never stop there. Along with the designs on your shell scheme panels, your brand identity should be boldly depicted there.
Make sure your brand logos, unique brand message, and sales copy should be visible from afar, and they should match the graphic element of the exhibition shell scheme.
Wrapping Up
Making a highly attractive exhibition shell scheme is a long process of creative thoughts and technical knowledge about shell schemes. But when you know what dimensions, design, and modulation of a shell scheme stand you need, you can get the right one for your business. So, follow the above guide to create a unique and attractive exhibition shell scheme for your business.
